About (RED)

Stand out and save lives

Did you know that women and girls account for 18.5 million of the global HIV+ population? That’s the reason why we have supported (RED). 5% of every (RED) series of products purchased will provide support for a range of life-saving HIV/AIDS programs.


To date, (RED) has generated more than $650 million for the Global Fund to fight AIDS, Tuberculosis, and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, and Zambia. 100 percent of that money goes to work on the ground. Global Fund grants that (RED) supports have impacted nearly 180 million people with prevention, treatment, counseling, HIV testing, and care services. Anytime you buy (RED) products, you will join us in fighting the virus and helping women become mothers of healthy children.


When you post your (RED) products, you support the fight to end AIDS. Use #smilescodecharity or tag us @smilescode.jp on Instagram for a chance to be featured. Purchase (RED) products.

join the fight for an adis free generation

" Where you live should't determine whether you live " - Bono